SIX STEP MARKETING PLAN 

My Job Responsibilities for my Buyer Client

          I. Financing

• With a Loan Professional, Proper Qualification & Financing Makes a difference

1. Qualify
2. Educate financing methods and options
3. Identify Out of Pocket Expenses
4. Provide Written Mortgage Approval

         II.Total AccesMore

• Choices means finding the ideal home by having access to everything available, never missing out or settling for something lessIII.  Best Price-The best price is the price that secures the property by never over-paying or losing by under-paying. The way I do this is;

1. By educating the Buyer on the market trend and how it will impact their pricing position when submitting an offer
2. By preparing a Market Study on the interested property to educate them on the neighbor history and price comparison
3. Revealing the Buyer “Competitive Position” .
4. Strategically prepare the purchase offer by balancing the price with the “Fair Market Value”

    

   IV.  Negotiate – Securing the Sale !!!!!

• Protecting the Buyer’s Best interest, I will skillfully package the offer upfront to eliminate issues by;

1. Revealing the non-negotiable so they are not included and alienates the Seller.
2. Making sure that the critical elements are included which favorably positions the Buyers offer. (Written mortgage approval, Earnest Money Deposit, Market Study)
3. Pre-Selling the offer to the Seller’s Agent

    V.  Worry Free

• Manage the Details and giving the Buyer “Peace of Mind” !!

1. Explaining the entire process, so there are no surprises
2. Managing the process (Home Inspectors, appraisers, Settlement)
3. Transaction Management system to make sure nothing falls through the cracks
4. Weekly updates
5. Call Back “Now” Policy – fast response
6. Home Warranty – Protection after the sale

    VI. Trusted Advisor

• Educating, Guiding, Never pressuring!!

 ***I am a trustworthy, dependable, informed expert who will partner with the Buyer assuring they experience a ……

                                                                  Successful Purchase!!!!

 ON TIME * FEWEST PROBLEMS * BEST PRICE!

 *   *   *   *   *    *    *   *   *  *   *   *   *   *   *   *    *   *   *   *   *   *   *   *

My Job Responsibilities to my Seller Client

             I.  Enhance

• Increasing Value and Appeal – “You don’t get a second chance to make a first good impression. I will;
  1. Show you how to “Dress Your House for Success”
  2. Work the details room-by-room with an “ To Do List”
  3. Explain how to capture the buyer’s heart and their best offer
  4. Put together a plan for Buyer Showings and Open Houses
  5. Home Warranty – give you the opportunity to offer to the Buyer
  6. Pre-Sale Home Inspection – Explain the benefits – no surprises

      

     II. Best List Price

• Pricing Strategy – Never price too low giving equity away or too high scaring Buyer’s away but selecting the Best List price resulting in the Best and Highest sales price.

   

  III. Total Exposure

• I use all the resources to increase the Buyer flow, which creates more showings and the Best sales price

   

  IV.Worry Free

• Manage the Details and giving the Buyer “Peace of Mind” !!

1. Explaining the entire process, so there are no surprises
2. Managing the process (Home Inspectors, appraisers, Settlement)
3. Transaction Management system to make sure nothing falls through the cracks
4. Weekly updates
5. Call Back “Now” Policy – fast response
6. Home Warranty – Protection after the sale

    

   V. Quality Company

• When you hire an Agent, you also hire a company. A company reflects how their clients are treated and the quality of the “Service” it delivers. Highest Quality Service makes the difference

   

  VI. Trusted Advisor

• A Seller should have someone who they trust, have confidencein and will help them make Good Decisions
• Educating , Guiding , Never Pressuring !!

***I am a trustworthy, dependable, informed expert who will partner with the Buyer assuring they experience a ……

Successful Sale….

 ON TIME * FEWEST PROBLEMS * MOST MONEY!!